A new brand identity
What I did
- Branding
- User interface
- Front-end development
- WordPress site build and deployment
- PowerPoint templates
- Letter head and business card design
Consulting with Robert Odink, the Managing Director, I created a new brand identity and marketing website, complete with all required assets for all forms of digital and hard copy communication.
Cornerstone are a management consulting firm, delivering significant improvement to business operations, with tangible financial results as a consequence. It's website was not responsive and this was impacting on the ability to use social media via a mobile device and link to the site. I was asked to design an build a new site and also provide an update to the brand including the logo.
The block logo concept was appropriate to the business strategy but needed a refresh. We reviewed many typographical styles and went for something contemporary which was a clear representation of the brand and business strategy. This included the addition of a new 'Driven by Results. Powered by People.' strap-line.
The site was built as a responsive site using self hosted WordPress. The business has four core markets so the case studies and section pages were structured with that in mind.
The supplementary pages clean in their design, while accommodating images and video as required.
